As the affordable sibling company to the Official Timekeeper of the Olympic Games, Swatch has just launched a quartet of new thematic watches, which celebrate the upcoming Summer Olympics that kick off in Paris next month. While three of the four models are inspired by sports that will be featured in the Summer Games, the fourth is from the brand’s Flik Flak collection of children’s watches, and it is specifically dedicated to the 2024 Olympic and Paralympic Games.
The first of the new Swatch Olympic Games Paris 2024 watches is the Green Backside Wave (ref. SO29G108), which is inspired by the sport of surfing. Measuring 41mm in diameter by 9.85mm thick with an overall lug-to-lug profile of 47.4mm, the case of the Swatch Green Backside Wave is crafted from a dark green bio-sourced resin, and it is fitted with a domed crystal that is made from bio-sourced plastic. Featuring with a dark green dial that has white and green accents, the Green Backside Wave offers 30 meters of water resistance, and it is powered by a standard time-only ETA quartz movement, with a user-friendly battery hatch on the caseback that can easily be opened with the edge of a knife or coin. Lastly, fitted to the lugs is a silicone strap with a green gradient finish and a pink underside surface that features a keeper that is adorned with a multi-colored surfboard print.
The second watch from the new Swatch Olympic Games Paris 2024 collection is the Blue Heelflip (ref. SUSN420), and this model is dedicated to the sport of skateboarding. Based upon the brand’s chronograph series, the Swatch Blue Heelflip features a dark blue resin case fitted with a domed plastic crystal, and it measures 42mm in diameter by 14.03mm thick with a lug-to-lug profile of 50.1mm. Featuring a matching dark blue gradient dial with a gold seconds hand and pink, white, and light blue accents, the Blue Heel Flip offers 30 meters of water resistance, and it is powered by an ETA quartz chronograph movement that also includes a 4:30 date display. Operating the watch is achieved with a pair of light blue pushers and a pink crown on the left-hand side of the case, and completing the Swatch Blue Heelflip is a dark blue silicone strap with a pink underside surface and a keeper that features a multi-colored skateboard design.
Rounding out the trio of sport-inspired models from the Swatch Olympic Games Paris 2024 collection is the Purple Rollshot (ref. SO28V700), which is inspired by the sport of volleyball. Crafted from purple bio-sourced resin and fitted with a domed bio-sourced plastic crystal, the case of the Swatch Purple Rollshot measures 34mm in diameter by 8.75mm thick with a lug-to-lug profile of 39.2mm, and just like the rest of the collection, it features 30 meters of water resistance to protect against incidental contact. Featuring a dark purple dial with pink and white details, the Purple Rollshot also includes a dual day/date display at the 3 o’clock location with contrasting light purple and pink calendar discs. Just as you would expect, the Swatch Purple Rollshot is powered by a standard three-handed ETA quartz movement, and fitted to its lugs is a silicone strap with a dark purple gradient finish, a pink underside surface, and a keeper decorated by a multi-colored volleyball print.
Lastly, the fourth and final model from the Swatch Olympic Games Paris 2024 lineup is the Flik Flak Paris 2024 (ref. FPNP154), the children’s watch that celebrates this year’s Olympic and Paralympic Games. Crafted from transparent blue resin and fitted with a plastic crystal, the Swatch Flik Flak Paris 2024 measures 31.85mm in diameter by 9.25mm thick with a lug-free design that creates a lug-to-lig profile of 30.6mm, and it features the same 30 meters of water resistance that can be found throughout the rest of the Swatch Olympic Games Paris 2024 collection. Fitted with a white dial that has red and blue accents, the Flik Flak Paris 2024 is powered by a standard time-only ETA quartz movement, and it is completed by a fabric strap made from recycled PET that features the “Phryges” characters, which are the official mascots of the 2024 Paris Olympic Games.
As the Olympics are the single most famous sporting event in the entire world, I fully understand the appeal of merchandise that celebrates the Olympic Games, and outside of watch enthusiast circles, some communities collect various Olympics-themed items. With that in mind, most Olympic Games merchandise exists in the form of T-shirts, pins, and keychains, and these types of commemorative items exist at a price point that is exponentially less than even the least expensive Omega watches. While buying one of Omega’s Olympics watches requires a significant financial commitment, opting for one of these Swatch Olympic Games Paris 2024 models allows buyers to indulge in the novelty of an Olympics watch, without spending the same amount of money that is required to travel to Paris and watch the event in person.
Just as you would expect from the most affordable band within Swatch Group, all of the new Swatch Olympic Games Paris 2024 models exist firmly on the affordable side of the spectrum, with the Green Backside Wave (ref. SO29G108) priced at $85 USD, the Blue Heelflip (ref. SUSN420) selling for $130 USD, the Purple Rollshot (ref. SO28V700) listed at $75 USD, and the Flik Flak Paris 2024 (ref. FPNP154) being the least expensive at $40 USD. While an Olympics-inspired Speedmaster will likely only appeal to Olympic Games super-fans (and the extremely affluent), these Swatch models are the Paris Olympics watches for the people, and they can be purchased for a price that is entirely appropriate for fun and thematic horological novelties. For more information on the Swatch Olympic Games Paris 2024 Collection, please visit the brand’s website.
