This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams sits down with the CEO of TAG Heuer, Julien Tornare. To start the show, Julien recounts some of his work history starting with working with Raymon Weil and being an area sales manager for the European market. Ariel asks about the European market at the time compared to other markets in the 90s, and how the fundamental process of building a watch has changed over the years, as well. They talk about the TAG’s resilience and growth as a brand, and where Julien draws inspiration from when planning his vision for the brand’s future. Ariel has Julien talk about some of the lessons he learned working at Zenith, where he sees the potential for growth in the smartwatch sector, and what he wants his impact on TAG Heuer to be. Listen below or check out the full video interview on ABTW on YouTube.

Keep up with Julien and TAG Heuer!
Website: www.tagheuer.com
Instagram: @TAGHeuer
Instagram: @Julien.Tornare